How to Be Instagram

riginally posted at All Things WOM.

What makes Instagram so special? Lately, it seems that every social network wants to be them. Ever since Facebook purchased the photo-based network in April 2012, interest in mobile social photo sharing has never been higher. Last month, both Twitter and Flickr announced new mobile apps, coincidentally both offering filter functionality very similar to that of Instagram.

Social Relevance: The @MarsCuriosity Story

Originally posted at the Likeable Media Blog.

When Neil Armstong stepped foot on the Moon for the first time, millions watched with bated breath all over the globe. Ever since that historic July evening in 1969, public interest in the US space program has steadily declined. When NASA sent their Mars Science Laboratory rover (affectionately dubbed Curiosity) on its mission to the Red Planet in November 2011, they knew they needed to drum up support and breathe some life back into the program. So like any future-minded organization, they turned to social media to find their audience and their voice. The @MarsCuriosity Twitter account not only delights hundreds of thousands of followers here on Earth with funny and informative tweets, it also serves as a stellar example of how old-school businesses can make themselves relevant again by finding their audience where they already exist. Let’s have a look at what they’re doing right!