How Does Apple Prepare For iPhone Launch Day?

How exactly does Apple keep their biggest product launch a secret and then suddenly ship them all over the world at once? Nicole Nguyen of BuzzFeed News went behind the scenes with Apple head of retail Angela Ahrendts to get the answers. Really great watch.

Frank Emanuele

I’m a proud Catholic, social media nerd, podcaster, musician, blogger, New Yorker & Community Manager at Likeable Media. I’m all about Superman, Star Wars & the Beatles! I love to express myself in the written word. There’s nothing quite like reading your ideas on a page (or screen, as the case may be) and knowing that others are reading those ideas and thinking about them. Please read, comment, and most importantly, enjoy! The content and opinions represented in this blog represent my personal views and not the views of my employer. For more info, visit