frank ramblings

iPhone Event: The Set List Isn’t the Performance

Jason Snell distills down a thought I had this weekend, and he does it much more articulately than I could have. A great read for those looking forward to tomorrow’s iPhone announcement.

So huge swaths of tomorrow’s Apple media event appear to have been leaked. […] Still, it’s a little like saying that reading a set list is a replacement for attending a concert. The appeal of an Apple product launch is not a product’s spec sheet, it’s the reveal. (If you want to test this, refuse to watch an Apple product launch sometime and limit yourself to the Tech Specs pages. Good luck.)