"Instagram Stories" Puts Snapchat on Notice

Facebook has always shown signs of envy when it comes to its competitors. First hashtags and trending topics came. Then the ill-fated Poke app. Now, "Instagram Stories" are clearly inspired by Snapchat Stories (you couldn't even come up with a name other than Stories, guys?) and they sport the same features: 24-hour shelf life, doodles, text, and emojis. No word yet on filters or lenses, but it seems like it would be a huge miss to skip out on them. I imagine they will be introduced if this takes off.

I'll still be trying it out, though I am a bit skeptical that it will overtake Snapchat right away.

UPDATE: It looks like Facebook has been toying with this for a while. Just a few weeks ago a similar feature called "Quick Updates" was being tested with select users in the Facebook app itself. Today it launches in the Instagram app. Instagram seems like a more fitting home for this functionality, so I think this was a smart change on their part.

Frank Emanuele

I’m a proud Catholic, social media nerd, podcaster, musician, blogger, New Yorker & Community Manager at Likeable Media. I’m all about Superman, Star Wars & the Beatles! I love to express myself in the written word. There’s nothing quite like reading your ideas on a page (or screen, as the case may be) and knowing that others are reading those ideas and thinking about them. Please read, comment, and most importantly, enjoy! The content and opinions represented in this blog represent my personal views and not the views of my employer. For more info, visit http://cmp.ly/6/MBTIH0.