This piece in The Atlantic does a good job of summarizing the way I feel about the way DC Comics has been handling Superman over the last several years. There are some things I don't agree with here, but I think the overall message is pretty on point: they very obviously don't know what to do with the character. The more they try reinventing him, the more disservice they do him.
Behold! I give you the problem of Superman. It’s a problem that has less to do with the character himself and more to with DC Comics, which found itself stuck with a flagship character it thought needed fixing. In trying, it broke him nearly beyond repair.
The Trouble With Superman | The Atlantic