Could the "Mac" Make a Comeback?

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This post from iOS developer Marc Palmer proposes a theory that makes a whole lot of sense to me: what if the Mac Pro and the iMac lines merge? Right now there are MacBooks and MacBook Pros. There is a Mac Pro, but nothing simply called Mac. It would seem consistent with Apple tradition to have a Mac and Mac Pro (both all-in-one machines), in addition to the MacBook and MacBook Pro.

Consumers just need to pick laptop or desktop, and regular or Pro. Every product contains all the parts you need, the original Macintosh ethos.
— Marc Palmer

I really like this idea. It feels right. It would simplify the product line significantly, and it would bring things back to the original 2x2 grid Steve Jobs introduced when he returned to Apple in the late 90s.

Frank Emanuele

I’m a proud Catholic, social media nerd, podcaster, musician, blogger, New Yorker & Community Manager at Likeable Media. I’m all about Superman, Star Wars & the Beatles! I love to express myself in the written word. There’s nothing quite like reading your ideas on a page (or screen, as the case may be) and knowing that others are reading those ideas and thinking about them. Please read, comment, and most importantly, enjoy! The content and opinions represented in this blog represent my personal views and not the views of my employer. For more info, visit